Dental Marketing
Dental Practice Internet Marketing : Go for Online Dental Marketing or Offline Dental Marketing?
I’ve been asked: “What would be better for my dental practice marketing? Should I go for dental practice Internet (or online) marketing, or dental practice offline marketing?” I answer them with “both and/or neither”. It’s your choice to either go for the Internet or go offline on your dental practice marketing. Both kinds of dental practice marketing strategies, whether going for the Internet or offline, have their own advantages.
Dental Practice Internet Marketing :
My prediction for the next three years is that there would be a big possibility that the patients would go for dental practice Internet marketing, where these patients will try to reach their dentists online. We can estimate that to around 80% of the dental patients’ population. If you throw a question to a hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to “google it”. The Internet would spare them the time going from one location to another. For example, if a person would like to see the latest version of a PC system, wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy in the process. And like in the field of dental practice Internet marketing, it’s much easier for patients to reach their respective dentists online. Reaching their dentist is simply just within the click of a button!
Dental Practice Offline Marketing :
Like dental practice Internet marketing, offline dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. For me, I go for the concept of free standing inserts, which is one of the best, most affordable and also cost- effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. Going for direct mailing would be a good thing as well. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences, and this will never go away. They will always have their respective mail boxes and read their personal mails.
With these advantages of both the dental practice Internet marketing and dental practice offline marketing, it’s still a matter of personal choice. Go online or go offline in the business. But always remember that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. If you want to find out which one of these strategies would be better, you can “test” it. Dental practice marketing involves testing, and lots of it. But in my opinion, it’s still the best way that you can reach your goals of increasing your income rates. The choice is yours in your business!
About the Author
Log on to our website at www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.
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6 College Dental Tweezer $2.99 Made of polished surgical grade stainless steel. As used in dental labs etc. Serrated non-slip tips. Knurled non-slip handles. Choices include curved or straight jaw. Approx 6″ long with 3-4mm jaw tips. These tweezers are great for the craft industry ; for sergers!… |
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Dental Mirror $2.24 Made of stainless steel. Knurled non-slip handles. Surgical grade/ glass mirror. Dental or hobby use. Approx 6″ length. 1/2 diameter mirror…. |
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College Dental Tweezer W/Lock $2.99 College Dental Tweezer W/Lock 6 1/2″ . Made of surgical stainless steel. Serrated tips and a locking mechanism make sure objects being grabbed are secured in place. Choices of curved tip (shown) and straight tip…. |
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TWILIGHT TEETH U.V. Accelerated Whitening System $13.99 New patented U.V. teeth whitening system that works while you tan! Before tanning session place Twilight Teeth mouth guard in position making sure that teeth are visible through the front of the mouthpiece. Apply a thin layer of Platinum 25 U.V. Whitener one tooth at a time using an up and down motion. Re-dip the brush as needed. Do not rinse. Twilight Teeth is quickly absorbed during your tannin… |
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SPRAY TOPICAL ANESTHETICHURRICAINE 2 OZ CAN Beutlich LP Pharmaceuticals … |
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Hurricaine Topical Anesthetic Gel Original Wild Cherry Flavor-1 Tube 0.18 Oz $6.79 HurriCaine® Topical Anesthetic is the same product dentists rely on during their procedures. Why not reach for the same product your dentist does for temporary oral pain relief? Whatever your cause of oral pain, HurriCaine is the answer…. |
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Dentistry’s Business Secrets Practice Management & Marketing CD Series $149.00 Dr. Edward Logan, author of Dentistry’s Business Secrets: Proven Growth Strategies for Your New or Existing Practice, has spent the past 18 years opening three successful dental practices from scratch. In those years, Dr. Logan has designed dozens of documents and marketing pieces that have helped his dental office run efficiently while growing continually. Dentistry’s Business Secrets Practice Ma… |
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Dynamic Office Concepts: Internal Marketing This video will aid in setting your practice apart from other dental practices in your area. It will increase patient referrals and increase patient loyalty…. |
